Paladin Pages Blog

Guest on Connect, Inspire & Create Podcast

10/21/2021

Had a blast being a guest on Carol & Trish's Podcast: Connect, Inspire and Create "Conversations for Women Entrepreneurs"
In this episode (#27) we discussed "How Marketing is a Layered approach" Hope you enjoy this episode.
Link to access this episode:
www.connectinspirecreate.com/27-how-is-marketing-a-layered-approach-with-our-guest-michelle-hougland/

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Richard Branson's CEO, Lauri-Ann Ainsworth of Thriving CEO interview

10/12/2021

Our Special Guest Lauri-Ann Ainsworth who is also the CEO of Richard Branson's non-profit in Jamaica (Branson's Centre of Entrepreneurship) helps coaches to get clear on their niche and package it up into one signature framework that can be used to create multiple revenue streams, so they can scale their impact and income without burning out. To connect with Lauri-Ann Ainsworth: Visit me at thrivingceo.co to learn more about how I help coaches nail their niche, messaging and signature framework so they can start attracting their A-list clients and scale their business. Want to see the video of this interview?
bransoncentre.co/
Check out our You Tube channel for our podcast at: bit.ly/PaladinPodcastYouTubeChannel
Thanks for listening! I have some Free Guides to enhance your online business journey, if interested please see below.
FREE GUIDE: My top 10 Most Profitable things to resell online as an Ebay Powerseller: paladinglobalmarket.clickfunnels.com/optinmv2octtd
To connect with all things Paladin: linktr.ee/PaladinGlobalMarket
FREE GUIDE: Supplies needed to start your own online reselling business?: paladinglobalmarket.clickfunnels.com/supplies-needed-to-start-an-online-reselling-business3cjrqo2z
Thanks for watching, listening and reading our podcast. For more help in your online business, feel free to reach out at growthacademy@paladinglobalmarket.com
Making the most of our time, because Life is precious!
Michelle Hougland
Paladin Global Market

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Guest on Mark Galvin's EPresence Live Show

10/12/2021

www.epresence.me/remote-work-done-smarter

Remote Entrepreneurship Done SmarterMark Galvin & Morgan Wood • Oct 05, 2021The internet is incredibly powerful if you just learn how to make the most of it. We sat down for a conversation with Michelle Hougland, Founder of Paladin Global Market, to discuss her success in eCommerce. 17 years ago, Michelle was staring down the end of maternity leave and wondering how she could bear to leave her sweet baby girl at home... Though not many people were doing it at the time, she decided to take a leap, start a business, and work entirely online.
While we continue to have debates surrounding the efficacy and reliability of online, work-from-home models, there was a wave of women taking remote work by storm between the years 2000 and 2003. By 2003, “The number of women-owned startups out numbered men-owned startups by almost 2-to-1" (Small Business Trends).

However, because this was still a new trend, it tooik some innovation. In order to make this happen, michelle had to find new ways to conduct business, spread awareness, and bring in clients.

So, what did Michelle do?

Optimizing your YouTube Channel

Michelle shared that YouTube is an underutilized channel for entrepreneurs. She was spot on when she said that YouTube is the second most popular search engine. When starting a channel, half the battle, as everywhere on the internet, is getting found. But that can only be done with the best search terms. Michelle brilliantly shared that those terms are revealed in the search on YouTube. How? By using the results of searches for your content. Enter the general terms from those results, grab the key words in the videos it finds. Also, use a site called VIDIQ. This site will offer free insights to grow a YouTube channel and reviews. She shared that has truly helped her grow her channel’s reach.

Another tactic to developing YouTube content is to start answering the top three questions asked by a target audience. If you do not know them, send out a poll or ask your clients for them. Then, answer those top questions in a YouTube video. This process can become organic through all the social media channels. At the bottom of each post, ask, “Have questions? Submit them below.” Then answer them on YouTube and return to the post where the question originated to let the person know it was answered!

Hear our entire conversation below.
youtu.be/law7E6TH2zo

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